I love being able to create a logo for a brand new business. The whole design begins by getting to know the owner, the vision, the colors, etc. then I get to let my imagination and creativity go to work. This is the kind of work that gets me out of bed in the morning.

After I get several rough designs put together, I present them to the owner, narrow down what they like or don’t like and then either start over or tweak a design they liked. I usually get lucky and don’t have to start over completely.